Why it worked
The video leverages a popular aesthetic (pink, 'wonyoungism') and a relatable 'get ready with me' format to showcase products in a visually appealing way. The quick cuts and focus on aesthetically pleasing items likely contributed to its shareability.
Summary
This is a "get ready with me" vlog showing a person's morning routine, including showering, skincare, and makeup, followed by errands and lunch. The video features various beauty products and food items, presented in a pink aesthetic.
Structure
- 1Morning routine: waking up, showering, skincare
- 2Getting ready: makeup application
- 3Errands: going out and shopping
- 4Lunch: purchasing and eating food
Product placement
My Melody: appears, a character on a basket and keychain. Removing it would not change what happens in the video.
Coach: appears, a logo on a bag. Removing it would not change what happens in the video.
Dove: acts, a body polish and deo spray are used in the shower. Removing it would change what happens in the video.
Centella: acts, a skincare product is used. Removing it would change what happens in the video.
Dasique: acts, a makeup palette is used. Removing it would change what happens in the video.
Hello Kitty: appears, a character on a display. Removing it would not change what happens in the video.
Samgack: acts, tuna mayo samgack and crab samgack are purchased for lunch. Removing it would change what happens in the video.
SGL Konjac Jelly Peach: acts, a jelly drink is purchased for lunch. Removing it would change what happens in the video.
Olive Young: appears, a store name/brand is mentioned. Removing it would not change what happens in the video.