Why it worked
The video demonstrates a simple, relatable process with a clear positive outcome for pets, making it highly shareable and engaging for cat owners.
Summary
The video shows the process of planting cat grass seeds and then shows the grass growing over several days. Finally, a cat is shown happily eating the grown cat grass.
Structure
- 1Planting cat grass seeds
- 2Covering the planter
- 3Showing growth after 5 days
- 4Cat eating grass after 7 days
- 5Cat enjoying grass after 10 days
Product placement
Organic Cat Grass Oat & Barley Mix: This product is the seeds and instructions for growing cat grass. It ACTS as the subject of the video, as it is planted and grows into cat grass. Removing it would change the entire video. The packaging is visible.