Expensive shit that's worth it

The video likely performed well due to its relatable topic of 'expensive shit that's worth it,' tapping into consumer desire for value and luxury. The list format is easily digestible, and the specific, aspirational examples resonate with a fashion-conscious audience.

The creator shares a list of five expensive items and services that they believe are worth the cost. These include reselling vintage Chanel flats, the Amex Gold card, Bridgestone Dry Cleaner, a Spoke and Weal haircut, and made-to-measure button-downs.