The number one question I get is, what do you do for a living?

@harryjernigan

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Selling · Other Product

KneeRover https://kneerover.com/ ↗

Why it worked

The video uses a common, curiosity-driven hook to pivot into a personal brand showcase, making the product promotion feel like a natural part of a 'day in the life' business story.

Summary

A business owner answers the common question of what he does for a living by highlighting his various ventures. He showcases his knee scooter brand, gift wrapping business, and stunt training company.

Structure

1Introduce the question
2Showcase KneeRover product
3Mention additional businesses
4Mention social media business
5Closing statement

Product placement

The creator holds up a KneeRover knee scooter, a package from the Pretty Package store, and a Stunt Trainer sign.

Original caption

What do you do for a living? Now you know! #entrepreneur #entrepreneurlife #SmallBusiness #businessowner #businesstips

More from @harryjernigan

Their other posts in the index, biggest breakout first.

Transcript

The number one question I get is, what do you do for a living? So, I own a company called KneeRover. My wife and I own two companies. You have the Pretty Package store and then you have Stunt Trainer. Ashley has her social media business, which is absolutely phenomenal, and I just started up my own social media business as well. So, if you want to know what we do for a living, that's what we do. We stay busy.