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ASAPARRI
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704Talking HeadOther hook
Hook
Una parrilla para el Dibu.
@tiendanube.arg
23.1K followers · usually 1.6K views a post
Views
813.3K
Likes
4.9K
Comments
43
Shares
158
Selling · Ecom Product
Why it worked
The video effectively blends a personal narrative of entrepreneurship with aspirational elements like international expansion and association with a national hero (Dibu Martinez). The focus on tradition and shared experiences around grilling resonates with a broad audience, making the brand relatable and desirable.
Summary
This video tells the story of ASAPARRI, a company that designs and manufactures grills. It highlights their journey from a garage startup to a factory, their product innovation, and their growth, particularly during 2020, enabled by Tiendanube Evolución. The video also touches on their international expansion and their connection to Argentine culture and traditions.
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Transcript, structure and on-screen text
6 beats, a 310-word transcript and 67 lines of on-screen text — the parts you need to write your own version.
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Original caption
Del garage a la fábrica propia. De Mar del Plata al mundo 🗺️ En @asaparri creen que cocinar al fuego es un ritual: es vivir, compartir y celebrar lo que nos une. Es mantener una tradición que conecta y genera momentos únicos. 🇦🇷 Cuando llegó el momento de crecer en serio eligieron Tiendanube Evolución, una marca 100% argentina como ellos, para que la tienda estuviera a la altura de todo lo demás. ¿Conocías la historia de Asaparri? Podés conseguir todos sus productos en su Tiendanube 💻 #Asaparri #TiendanubeEvolución #Ecommerce #argentina
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