@asiaholidayy — 11x breakout

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Preparing for my Netflix

@asiaholidayy

423.3K followers · usually 2.5K views a post

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1.3K

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Why it worked

The creator leverages a significant platform (Netflix) and a potentially controversial topic (transitioning away from Christian content) to generate intrigue. The personal and vulnerable tone, combined with the promise of revealing a 'stripped down' version of themselves, appeals to a desire for authenticity and relatable storytelling.

Summary

The creator announces an upcoming Netflix documentary about why they stopped posting primarily Christian content for years. The video features snippets of the creator speaking and text overlays hinting at the documentary's themes of authenticity and personal truth.

Structure

1Creator announces Netflix documentary
2Explains the documentary's theme
3Hints at personal journey and authenticity
4Invites viewers to follow the journey

Product placement

Netflix: it ACTS as the platform where the creator's documentary will be released. Removing it would change the context of the documentary's release. Asia Holidayy: it APPEARS as the creator's handle and name, and also as a lower third with their name and title. Removing it would not change what happens in the video.

On-screen text

Preparing for my Netflix documentary about why I stopped posting primarily Christian content for years. God's imagine

Original caption

🪩🗣️if you found me through a viral cover, hi. if you found me through christian tiktok in 2020, hi. I’m Asia and you’ve never actually met ME. You met a part of me. stripped down means the comparison goes, the perfectionism goes, the fear goes, and what’s left is just the truth. my relationship with God. my music. the version of me that got built when the camera was off. i’m ready to talk about all of it. follow along for the journey of a stripped down diva. #christiancreator #singersongwriter #faithjourney #womensempowerment #strippeddowndiva