I'm Coyote Peterson

@coyotepetersonofficial

3.0M followers · usually 106.3K views a post

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SoundTikTok sound · original sound - coyotepetersonofficial

Promoted product

Brave Wilderness Networkbravewilderness.info

Be Brave, Stay Wild

2 videos

Why it worked

The video leverages a shocking and visceral premise (head in a box of mosquitoes) combined with the creator's established persona as an "extreme" wildlife expert, creating immediate intrigue and a strong desire to see the outcome.

Summary

Coyote Peterson places his head into a box filled with thousands of mosquitoes, wearing goggles and a neck gaiter. He then places a hat on top of the box, seemingly to add to the experiment's presentation.

Structure

1Introduction and preparation
2Entering the mosquito-filled box
3Reaction to the mosquitoes
4Adding a hat to the setup

Original caption

One of my craziest experiments yet… See the insane reaction in our brand new episode on the @Brave Wilderness Network YouTube channel, 🔗 in bio! #coyotepeterson #bravewilderness #mosquitoes #bite

More from @coyotepetersonofficial

Product placement

Brave Wilderness Network (YouTube channel): it APPEARS as a channel name. Removing it would not change what happens in the video. YouTube: it APPEARS as a platform name. Removing it would not change what happens in the video. Mosquitoes: they ACT as the subject of the experiment. Removing them would change what happens in the video.

Call to action

See the insane reaction in our brand new episode on the @Brave Wilderness Network YouTube channel, 🔗 in bio!

On-screen text

HEAD IN BOX 00:01 00:02 00:03

Transcript

I'm Coyote Peterson and I'm about to enter the bite zone with thousands of mosquitoes. I'm gonna put my head and face. Here we go. Oh my god. This is wild. You know what? To make it look just right. I'm gonna throw your hat on there. I'm gonna throw your hat on there.