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Trying to take your product viral on TikTok? Overshot shows you the hooks, formats, and sounds that other products used to breakout.

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@its.king.kay — 87x breakout | Overshot

Kylie Jenner 2.0 🫣❤️ #fypツ #momof2 #somalitiktok — slide 1 of 3

1/3

Locked — upgrade to Pro to open.Open on TikTokPro

87.5×Silent UGCOther hookLifestyle

Hook

Close Friends

@its.king.kay

12.5K followers · usually 750 views a post

Views

63.1K

Likes

1.7K

Comments

13

Shares

13

SoundTikTok sound · Les (Instrumental Slowed)

Why it worked

The relatable concept of curating different online personas for different audiences likely resonated with viewers, encouraging engagement and shares.

Summary

The creator shares a series of photos comparing how they present themselves to their "Close Friends" versus the "Public" on social media. The images show different outfits and settings, highlighting a contrast in their personal and public personas.

Structure

1Introduction of "Close Friends" vs "Public" concept
2First set of contrasting photos (outdoor setting)
3Second set of contrasting photos (indoor setting with flowers)
4Third set of contrasting photos (evening setting with phones)

On-screen text

Close Friends Public Close Friends Public Close Friends Public

Original caption

Kylie Jenner 2.0 🫣❤️ #fypツ #momof2 #somalitiktok