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89.3Silent UGCOther hookEntertainment
Hook
Travis Scott trying to stay lowkey with a hoodie on during ANOTR's set at Pacha New York 👀😂
@edmresidence
39.2K followers · usually 2.6K views a post
Views
223.0K
Likes
15.1K
Comments
27
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1.2K
Why it worked
The video features a high-profile celebrity in a candid, relatable setting, which naturally drives engagement through curiosity and social proof.
Summary
A video captures Travis Scott wearing a hoodie in a crowded nightclub while ANOTR performs. The footage shows him interacting with the crowd and other artists in the DJ booth.
Structure
- 1Travis Scott is spotted in a club
- 2He is wearing a hoodie to stay lowkey
- 3The crowd and other artists are shown in the booth
On-screen text
Travis Scott trying to stay lowkey with a hoodie on during ANOTR's set at Pacha New York 👀😂
Original caption
@Travis Scott pulled up to @anotr.music’s set at Pacha New York in incognito mode 👀😂 Even @richthekid is in the background in the booth with the DJ duo 🙌🏻 📍 @Pacha NYC Official 🎥: legend @byronjohnson9 on IG #edm #travisscott #housemusic #edmresidence #anotr
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