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25.3Talking HeadSocial Proof hook
Hook
had a good day until a girl in my Pilates class said she's 19 and already has 30k saved... im so behind
@susie_finance
3.2K followers · usually 1.6K views a post
Views
38.0K
Likes
432
Comments
25
Shares
2
Why it worked
The video taps into a common feeling of financial inadequacy among young adults, particularly when comparing themselves to peers who appear to be achieving financial milestones early.
Summary
The creator expresses feeling behind financially after learning a 19-year-old in her Pilates class has saved $30,000. The video captures her reaction to this information.
Structure
- 1Creator starts with a positive outlook.
- 2Learns about a peer's significant savings.
- 3Feels discouraged and behind financially.
On-screen text
had a good day until
a girl in my Pilates class
said she's 19 and already has
30k saved... im so behind
Transcript
I know that there's a girl in my Pilates class that said she's 19 and already has 30k saved and I'm so behind
Original caption
one girl said Bloom for investing, is that legit?? #investing #finance #invest #college #fyp
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