Why it worked
The video leverages popular imagery and a trending editing style, likely appealing to fans of the artist and those interested in creative video editing. The use of CapCut's features and the creator's bio link directly promote the software.
Summary
This video showcases various images of a person, likely Jennie from Blackpink, edited with different visual effects and text overlays. The editing software CapCut is prominently featured and implied to be the tool used for these creative edits.