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120Silent UGCProblem Callout hook
Hook
ANOTHER UPDATE FROM MEN CLEARLY DESIGNING WOMEN'S PRODUCTS
@lieutenantlist
1.4K followers · usually 409 views a post
Views
48.7K
Likes
711
Comments
46
Shares
5
Promoted product
Tampax
Why it worked
The video taps into a relatable frustration about product design and gendered experiences, using a common household item to spark conversation and potentially outrage, which drives engagement.
Summary
The video shows a person rummaging through a box of Tampax tampons, highlighting the packaging and individual wrappers. The on-screen text suggests a critique of men designing women's products, implying the packaging or design is flawed.
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Transcript, structure and on-screen text
5 beats, a 13-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
I am not even color blind but if I were I’d CRY #tampons #periods #perimenopause #womenshealth
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