Why it worked
The video taps into the popular 'self-care' and 'morning routine' trends, showcasing aspirational products and a luxurious setting. The aesthetic and relatable activities likely resonated with viewers seeking inspiration for their own routines.
Summary
The video shows a woman performing her morning self-care routine. She showers using Acne Studios body wash, applies serum and fragrance, and prepares a drink.
Structure
- 1Waking up and getting out of bed
- 2Showering and using body wash
- 3Applying skincare and fragrance
- 4Preparing a drink
- 5Enjoying breakfast
Product placement
Acne Studios body wash: it is used in the shower. Removing it would change the video. Frédéric Malle: it is a brand name mentioned in the caption. Removing it would not change the video. Lancôme absolue longevity serum: it is a product mentioned in the caption. Removing it would not change the video. Dolce and Gabbana beauty cherry glaze bar: it is a product mentioned in the caption. Removing it would not change the video. Roja London serenity blend fragrance: it is a product mentioned in the caption. Removing it would not change the video. Humanra Jumeirah: it is a product mentioned in the caption. Removing it would not change the video.