Why it worked
The video uses a relatable and humorous scenario about the common experience of feeling overworked and underpaid, which resonates with a broad audience on social media. The use of text overlays and a simple visual creates an easily digestible and shareable piece of content.
Summary
The video shows a woman sitting at a desk, looking at her phone. Text overlays suggest she is thinking about being overworked and underpaid, but then she is shown checking her phone frequently throughout the day. The video uses humor to relate to the common experience of feeling overwhelmed at work.
Structure
- 1Woman at desk, thinking about work
- 2Text overlay: Overworked and Underpaid
- 3Woman checks phone repeatedly
- 4Text overlay: Also me 25 times a day
- 5Relatable work humor
On-screen text
Me thinking I'm OVERWORKED and UNDERPAID
Also me 25 times a day