Why it worked
The video likely resonated by challenging common perceptions of Utah, presenting a more diverse and progressive image than might be expected. The use of contrasting visuals and the recurring question 'This Utah?' invites viewers to reconsider their assumptions and engage with the content.
Summary
The video shows various scenes and signs in Utah, juxtaposing the idea of what people voted for with imagery that suggests a more progressive or diverse reality. It questions the perception of Utah through a series of visual statements.