Why it worked
The post effectively combines aspirational travel content with practical shopping recommendations, leveraging the popular "pasalubong" concept to make everyday items seem like desirable souvenirs. The inclusion of specific discount codes for travel booking platforms provides a clear and valuable call to action, driving engagement.
Summary
This photo post showcases various food items available at Carrefour in Taiwan, presented as "must-buy pasalubong" (souvenirs). The post concludes with a call to action offering discounts on hotels and activities in Taipei, Taiwan, through specific codes for Agoda.
Product placement
Carrefour: APPEARS - a supermarket chain logo on a building. Removing it would not change what happens in the video. Lay's: ACTS - potato chips are shown, implying they are a product to buy. Removing it would change what happens in the video. Boba Chocolate: ACTS - a snack product is shown, implying it is a product to buy. Removing it would change what happens in the video. Choco & Milk Puff: ACTS - snack products are shown, implying they are products to buy. Removing them would change what happens in the video. Boba Mochi: ACTS - snack products are shown, implying they are products to buy. Removing them would change what happens in the video. Taro Cake: ACTS - a snack product is shown, implying it is a product to buy. Removing it would change what happens in the video. Pineapple Cake: ACTS - a snack product is shown, implying it is a product to buy. Removing it would change what happens in the video. Tonkatsu & Braised Pork Noodles: ACTS - noodle products are shown, implying they are products to buy. Removing them would change what happens in the video. Caramel Sea Salt Wafer: ACTS - a snack product is shown, implying it is a product to buy. Removing it would change what happens in the video. Chattime Oolong Milk Tea: ACTS - a beverage product is shown, implying it is a product to buy. Removing it would change what happens in the video. Agoda: ACTS - a booking platform is mentioned with discount codes, implying it is a service to use. Removing it would change what happens in the video. Jlagodafun: ACTS - a booking platform is mentioned with discount codes, implying it is a service to use. Removing it would change what happens in the video.