Promoted product
Call of Duty
Why it worked
The video leverages a controversial and potentially surprising claim about a popular video game, combined with a real-world event, to create intrigue and encourage engagement.
Summary
The video questions the funding of Call of Duty, pointing out that the game features a stealth blackhawk similar to one used in the 2011 Osama raid. It also notes that the game was in development before the raid occurred.
Structure
- 1Claim: Call of Duty not funded by DOD
- 2Counterpoint: Game features stealth blackhawk from Osama raid
- 3Clarification: Game was in development before raid
Product placement
Call of Duty (game): ACTS - it is a video game that features a stealth blackhawk. Removing it would change the video's subject. Call of Duty (game): APPEARS - it is the subject of the video. Removing it would change the video's subject.
On-screen text
"Call of duty was never funded by the DOD!"
Yet COD future warfare features
the stealth blackhawk
used in the Osama raid in 2011
[This game was in development
before the raid took place btw]