if you workout a lot you know this feeling...

@hoffpauirhaley

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SoundTikTok sound · original sound - hoffpauirhaley

Promoted product

Ricola

Our delicious cough drops offer everyday soothing relief with Ricola

Why it worked

The video effectively uses a relatable "problem/solution" format, showing a common workout discomfort (dry mouth) and presenting Ricola drops as a convenient and refreshing solution, subtly integrated into an active lifestyle.

Summary

A woman shares her experience using Ricola mouthwatering drops to combat dry mouth during her workouts. She highlights the refreshing sensation and convenience of keeping them in her gym bag.

Structure

1Relating to workout thirst
2Introducing Ricola drops
3Demonstrating use and flavor
4Highlighting benefits for active days
5Concluding with a recommendation

Product placement

Original caption

Gym essentials: Headphones, wrist wraps, and these new @Ricola USA Mouthwatering Drops 🤝🏽💧. #ad Try Ricola Mouthwatering Drops and see why they've been helping keep my mouth feeling quenched through even my longest workouts. #OfficialRicolaSpokesmouth #mouthwateringdrops

More from @hoffpauirhaley

Call to action

Try Ricola Mouthwatering Drops and see why they've been helping keep my mouth feeling quenched through even my longest workouts.

On-screen text

#ad NEW SUGAR FREE Ricola LEMON LIME MINT with a hint of Swiss Alpine Salt refreshingly mouthwatering NEW Ricola GRAPEFRUIT MINT refreshingly mouthwatering NEW SUGAR FREE Ricola ORANGE MINT with a hint of Swiss Alpine Salt refreshingly mouthwatering Three flavors for your active days

Transcript

if you workout a lot you know this feeling... when your mouth gets super parched halfway through a workout I always have water with me but sometimes my mouth still feels dry So when I found these new Ricola mouthwatering drops I was intrigued I've always associated Ricola with sick days but these are actually for active days I've been keeping the lemon lime mint flavor in my gym bag lately And the grapefruit mint flavor with the hint of Swiss Alpine salt literally makes my mouth water Now it's one of those things I always store in my gym bag before workout because it's easy to keep on hand whenever my mouth feels parched Active like me and need something for those moments when your mouth feels dry Try Ricola mouthwatering drops