if you workout a lot you know this feeling...

@hoffpauirhaley

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Promoted product

Ricola

Our delicious cough drops offer everyday soothing relief with Ricola

Why it worked

The video effectively uses a relatable "problem/solution" format, showing a common workout discomfort (dry mouth) and presenting Ricola drops as a convenient and refreshing solution, subtly integrated into an active lifestyle.

Summary

A woman shares her experience using Ricola mouthwatering drops to combat dry mouth during her workouts. She highlights the refreshing sensation and convenience of keeping them in her gym bag.

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Transcript, structure and on-screen text

5 beats, a 133-word transcript and 18 lines of on-screen text — the parts you need to write your own version.

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Original caption

Gym essentials: Headphones, wrist wraps, and these new @Ricola USA Mouthwatering Drops 🤝🏽💧. #ad Try Ricola Mouthwatering Drops and see why they've been helping keep my mouth feeling quenched through even my longest workouts. #OfficialRicolaSpokesmouth #mouthwateringdrops