I've just seen Gymsharks attempt at trying to make gyms feel like less male dominated spaces for women.

The video likely resonated due to its critical take on a popular brand's marketing, tapping into discussions around "commodity feminism" and the authentic representation of women in sports, which are relevant and often debated topics.

The creator critiques Gymshark's "Gymbratz" campaign, arguing it misinterprets and commercializes feminism rather than genuinely empowering women in sport. The video highlights how the campaign reinforces harmful stereotypes instead of challenging them.