Today I'm packing an

@peppermintpapery

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SoundTikTok sound · Morning Light (Nature Sounds)

Promoted product

Peppermint Papery stationery boxpeppermintpapery.co.uk

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5 videos

Why it worked

The video taps into the popular 'aesthetic' and 'stationery haul' trends, focusing on a visually appealing color theme (pink) that resonates with a large audience. The creator's personal touch in selecting items and the ASMR-like quality of arranging them contribute to viewer engagement.

Summary

The creator is packing a stationery box with a pink theme for a friend named Louise. They select various pink stationery items, including notebooks, a pencil case, highlighters, pencils, pens, washi tape, and decorative beads, arranging them aesthetically in the box. The video showcases the selection process and the final arrangement of the pink-themed stationery.

Structure

1Introduction and theme setting (pink stationery)
2Selecting notebooks and a pencil case
3Adding highlighters, pencils, and pens

Original caption

When Louise left the colour choices completely up to me… there was only one answer. 💗 This extra large stationery scoop became a celebration of all things pink, from soft blush tones to bold pops of fuchsia. Every item was chosen to create a box that felt cohesive, fun and full of happy stationery. Would you have chosen pink too? 🌸 #stationery #stationerylover #mysterybox #scooptok #pinkaesthetic

More from @peppermintpapery

Product placement

Peppermint Paper (appears, removing it would not change what happens in the video), Louise (appears, removing it would not change what happens in the video), Pepper the Frenchie (appears, removing it would not change what happens in the video), Faber-Castell (appears, removing it would not change what happens in the video), Staedtler (appears, removing it would not change what happens in the video)

On-screen text

Today I'm packing an extra large scoop for Louise Louise left the choices up to me so I'm celebrating all things pink I'm starting off with a pretty weekly journal in a ballet sh followed by a smaller notebook in an array of diff Then I'm scooping 20 beads to decide what else is go First up we have one medium notebook and I've selected a darker pink one to pick up those darker pink flowers A small no A small notebook is next, and again I've chosen a darker pin shade for this one I never think a box is quite complete without a pe so I always hope that bead is g Luckily this time it did, and I've selected this lovely pink corduroy For the highlig For the highlighters, I decided on two different shades of pink, and as we have lots of shades of pi these two work perfectly. Sticky no Sticky notes and you could probably have a lucky at the colour I We've gone with pink, of cou Next up is the eraser be and I have chosen a pretty pink one for this box. Two pencils Two pencils are next and two are going in in two different shades of pi Some people enjoy the fact that I'm always fiddling about with th And the pens And the pens in the box, and some people seem to hat What do you I do love a bookmark. And these th encaps I've chosen two mechanical I've chosen two mechanical pencils instead of one cause quite I think I always seem to end on the sticker set be And I've chosen a pretty pink set for this box. Let's also add in a cute coin purse as a little extra gift for Lou I hope I hope you enjoy your statione See you next time

Transcript

Today I'm packing an extra large scoop for Louise Louise left the choices up to me so I'm celebrating all things pink I'm starting off with a pretty weekly journal in a ballet sh followed by a smaller notebook in an array of diff Then I'm scooping 20 beads to decide what else is go First up we have one medium notebook and I've selected a darker pink one to pick up those darker pink flowers A small no A small notebook is next, and again I've chosen a darker pin shade for this one I never think a box is quite complete without a pe so I always hope that bead is g Luckily this time it did, and I've selected this lovely pink corduroy For the highlig For the highlighters, I decided on two different shades of pink, and as we have lots of shades of pi these two work perfectly. Sticky no Sticky notes and you could probably have a lucky at the colour I We've gone with pink, of cou Next up is the eraser be and I have chosen a pretty pink one for this box. Two pencils Two pencils are next and two are going in in two different shades of pi Some people enjoy the fact that I'm always fiddling about with th And the pens And the pens in the box, and some people seem to hat What do you I do love a bookmark. And these th encaps I've chosen two mechanical I've chosen two mechanical pencils instead of one cause quite I think I always seem to end on the sticker set be And I've chosen a pretty pink set for this box. Let's also add in a cute coin purse as a little extra gift for Lou I hope I hope you enjoy your statione See you next time