Cathair Bhaile Átha Cliath beo roimh an gcluiche

The video likely performed well due to its energetic and visually engaging content of a large crowd celebrating, combined with a subtle but clear promotion of an Irish language and culture-related service, tapping into a sense of national pride or interest.

The video shows a large crowd of people waving flags and cheering in a city square, presumably before a match. Text overlays indicate the location as Dublin and mention "Éasca Péasca", which is also presented as a website for online Irish classes, courses, and clothing.