Why it worked
The video likely performed well due to its ASMR-like qualities and the creator's engaging personality. The unusual, tactile object and the relatable struggle to balance on it create a sense of curiosity and amusement for viewers.
Summary
The creator shows off a large, squishy, orange object filled with putty, which they refer to as a "wubble bubble better butter squishy thing." They demonstrate its flexibility and texture by squeezing and manipulating it, and then attempt to balance on it, nearly falling.