to all my haters...

@more.dejankat

6.4M followers · usually 2.9M views a post

Views

26.1M

Likes

1.1M

Comments

11.7K

Shares

5.5K

SoundTikTok sound · feather on SNL

Promoted product

Aeropostale

Visit our Aeropostale stores and browse our collection for teens, men, and women. From from jeans, to graphic tees, to hoodies, you will find something to aomplify your style.

4 videos3 creators

Why it worked

The video leverages a common social media trope of 'calling out haters' and combines it with a tangible display of success (being on a billboard). This creates a relatable and aspirational message that resonates with viewers who may also be experiencing online negativity or seeking validation.

Summary

The creator points out to her haters that she is featured on a billboard while they are not. She celebrates this achievement with a triumphant pose.

Structure

1Addresses haters
2Reveals billboard presence
3Contrasts with audience
4Celebrates achievement

Original caption

@Aeropostale

More from @more.dejankat

Product placement

Aeropostale: APPEARS as a brand name on a billboard. Removing it would not change what happens in the video. Déjà Clark: APPEARS as a name on a billboard. Removing it would not change what happens in the video.