The video leverages a common social media trope of 'calling out haters' and combines it with a tangible display of success (being on a billboard). This creates a relatable and aspirational message that resonates with viewers who may also be experiencing online negativity or seeking validation.
Summary
The creator points out to her haters that she is featured on a billboard while they are not. She celebrates this achievement with a triumphant pose.
Structure
1Addresses haters
2Reveals billboard presence
3Contrasts with audience
4Celebrates achievement
Product placement
Aeropostale: APPEARS as a brand name on a billboard. Removing it would not change what happens in the video.
Déjà Clark: APPEARS as a name on a billboard. Removing it would not change what happens in the video.
On-screen text
to all my haters...
i'm on a billboard and you're not!
WE HOST EVENTS & CELEBRATE
EMAIL US EVENTS@THESADE
Original caption
@Aeropostale
More from @more.dejankat
Their other posts in the index, biggest breakout first.
Transcript
to all my haters...
i'm on a billboard and you're not!