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5.0Silent UGCPOV / Skit hook
Hook
when i'm in charge of google maps on the vacation
@more.dejankat
6.3M followers · usually 2.6M views a post
Views
13.2M
Likes
2.6M
Comments
2.2K
Shares
88.4K
Selling · SaaS › Other SaaS
Google Maps
Why it worked
The video uses a relatable and humorous scenario of vacation navigation struggles, leveraging a popular app (Google Maps) to create a widely shareable piece of content.
Summary
A woman is shown walking through a European street, seemingly lost or unsure of her direction. The on-screen text humorously suggests this is because she is in charge of navigation using Google Maps during a vacation.
Structure
- 1Walking through a European street
- 2Appears lost or unsure
- 3On-screen text implies she's in charge of Google Maps
- 4Humorous take on vacation navigation
Product placement
Google Maps ACTS - it is used to navigate. Removing it would change what happens in the video.
On-screen text
when i'm in charge of google maps on the vacation
Original caption
based on true events #relatable #eurosummer #italy
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