Why it worked
The video likely performed well due to its focus on fitness and physique, appealing to the #GymTok community. The creator's confident posing and the inclusion of a discount code for AYBL also contribute to its promotional appeal.
Summary
A woman in athletic wear poses in a gym locker room, flexing her muscles and showing off her physique. She is wearing a pink tank top and green shorts, and the video includes on-screen text with a discount code for the brand AYBL.
Structure
- 1Woman poses in gym locker room
- 2Flexes muscles
- 3Shows off physique
- 4On-screen text with discount code
Product placement
AYBL: APPEARS - a watermark/logo on creator's clothing. Removing it would not change what happens in the video. ADELINE: ACTS - a discount code mentioned in the on-screen text and spoken by the creator, used to get a discount on AYBL products. Removing it would not change what happens in the video, but would remove a call to action for viewers.
Call to action
code ADELINE
On-screen text
@AYBL code ADELINE