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20.8Silent UGCStory Open hookEducation
Hook
When your thrifted
@emmaseabourn
463.6K followers · usually 17.4K views a post
Views
353.8K
Likes
5.5K
Comments
158
Shares
685
Why it worked
The video uses a relatable "thrifted treasure" premise that takes a sudden, unexpected, and slightly gross turn, creating a strong element of surprise and humor that likely drove engagement.
Summary
A woman is cleaning a large vintage crock in her sink when she discovers a dead mouse inside. She reacts with shock and disgust.
Structure
- 1Woman cleans vintage crock
- 2Discovers mouse inside
- 3Reacts with shock and disgust
- 4Shows close-up of mouse
On-screen text
When your thrifted
treasure comes with
another unexpected treasure....
Original caption
Before you say “how did you not see that?!” I filled it up with water then squirted soap in so it was all bubbly 😭 I felt it but I thought it was a rock….needless to say, I felt nauseous for hours after 😂 #thethrillofthehunt #thrifted #thriftedfinds #vintage #funny
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