pretending to fall

This video likely performed well due to its relatable and humorous premise of a dog's temptation and self-control (or lack thereof) around food, combined with the universally appealing "cute" factor of golden retrievers.

A person pretends to fall asleep on a couch with a plate of Chick-fil-A, while their golden retriever dog watches intently. The dog eventually nudges the person and then eats some of the food, earning the title "the best boy."