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30.6Talking HeadStory Open hookLifestyle
Hook
When you bought the Tabis from Foschini
@taylalovesbooks
6.0K followers · usually 957 views a post
Views
29.1K
Likes
2.0K
Comments
84
Shares
79
Promoted product
Tabis
Why it worked
The video taps into the relatable experience of making a purchase that might not have been entirely worth it, using a popular fashion item as the subject.
Summary
The creator shows off a pair of Tabis shoes purchased from Foschini. She expresses a slight disappointment or realization about the purchase.
Structure
- 1Introduction of the purchase
- 2Showing the shoes
- 3Expressing a realization/disappointment
Product placement
Foschini: ACTS - it is the retailer where the Tabis shoes were purchased. Removing it would change the context of the purchase. Tabis: ACTS - they are the shoes being shown off. Removing them would mean the video has no subject.
On-screen text
When you bought the
Tabis from Foschini
Original caption
Thanks @Foschini SA #foschini #foschinitabis #tabis #itsfromfoschini
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