@maiitoyoda — 4x breakout

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4am - 5pm

@maiitoyoda

87.9K followers · usually 16.7K views a post

Views

65.2K

Likes

17.2K

Comments

177

Why it worked

The video likely resonated with viewers due to its relatable "day in the life" format, showcasing a productive and aspirational lifestyle that many young adults aspire to. The early morning routine and focus on self-care and personal growth, culminating in a significant life event like moving into a new apartment, create a compelling narrative arc.

Summary

This video is a "4 am mini vlog" following a 23-year-old living in Toronto. It documents her day from waking up early, making coffee and breakfast, working on day trading, doing skincare, preparing lunch, going to a cafe, and finally going to the gym before getting the keys to her new apartment.

Structure

1Waking up and making coffee
2Morning routine and skincare
3Preparing and eating lunch
4Going to a cafe and reading
5Going to the gym
6Getting keys to a new apartment

Product placement

NESCAFÉ USA: ACTS - used to make coffee. Removing it would change the video. Victoria's Secret: APPEARS - brand on pajamas. Removing it would not change the video. Anua: ACTS - skincare product used on face. Removing it would change the video. Curél: ACTS - skincare product used on face. Removing it would change the video. Aritzia: APPEARS - brand on clothing. Removing it would not change the video. Abercrombie & Fitch: APPEARS - brand on clothing. Removing it would not change the video. Lululemon: APPEARS - brand on clothing. Removing it would not change the video. DFYNE: APPEARS - brand on clothing. Removing it would not change the video. Coach: APPEARS - brand on bag. Removing it would not change the video. linktr.ee: SUBSTRATE - link aggregator used to direct viewers to other links. Removing it would not change the video.

Original caption

4am vlog #minivlog #diml #mornkngroutine #4amclub #softlife skincare: @anua_global pj: @Victoria's Secret coffee: @NESCAFÉ USA fit: @Aritzia @abercrombie & fitch @lululemon @DFYNE @Coach