Why it worked
The video likely resonated due to its relatable "day in the life" format, showcasing a structured morning routine and the creator's personal journey (moving into a new apartment). The early morning start and focus on self-care and productivity appeal to viewers interested in lifestyle and personal development content.
Summary
This video follows a 23-year-old living in Toronto through a typical day, starting at 5 am with a morning skincare routine and coffee, followed by cooking breakfast and checking the market. The day progresses with a trip to a new apartment and grocery shopping, concluding with a nighttime skincare routine.
Structure
- 1Morning routine: waking up, skincare, coffee, breakfast
- 2Work/Market check
- 3Afternoon outing: new apartment, groceries
- 4Evening routine: skincare
Product placement
Oiko yogurt (appears, removing it does not change what happens in the video)
NESCAFÉ Taster's Choice coffee (acts, used to make coffee, removing it would change what happens in the video)
Anua serum (acts, used in skincare routine, removing it would change what happens in the video)
VT Cosmetics US product (acts, used in skincare routine, removing it would change what happens in the video)
Victoria's Secret pajamas (appears, removing it does not change what happens in the video)
On-screen text
5am vlog
23 year old living in toronto
5am - 11pm
5:11 am
good morning <3
5:13 am
let's clean up
5:17 am
morning skincare
5:18 am
5:22 am
always
5:23 am
still sleepy
5:32 am
making my breakfast
5:35 am
but first coffee :)
5:38 am
love my iced latte
5:46 am
let's get started with cooking
5:50 am
let's get started with cooking
5:53 am
sourdough bread
6:14 am
checking the market
10:10 am
make iced americano
10:11 am
love my coffee bitter
4:57 pm
let's go outside
5:58 pm
came to my new apartment :)
5:59 pm
time to head home
6:42 pm
got groceries on the way
11:01 pm
night skincare routine
11:02 pm
night skincare routine
11:05 pm
thanks for watching ",