Why it worked
The video combines a relatable 'day in the life' aesthetic with visually appealing content, showcasing a morning routine and a healthy food/drink experience. The inclusion of a hike adds an element of lifestyle aspiration, while the clear display of the product (Owala tumbler) and the food/drink from Green Eats makes it subtly promotional.
Summary
The video follows a creator's summer morning routine, including skincare, preparing a drink with honey, getting dressed, and going for a hike. It then transitions to showcasing a visit to a juice bar called Green Eats, highlighting their offerings and a specific coffee drink, before ending with a mirror selfie.