if you want glass skin, you need azelaic acid and tretinoin

@nicoleskincorner

2.2K followers · usually 1.3K views a post

Views

136.8K

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9.2K

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SoundTikTok sound · original sound - fansiennaspiro

Promoted product

Skānskinai.co

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Why it worked

The video leverages a popular skincare trend ('glass skin') and provides seemingly expert advice by referencing dermatologists, making the recommendation for azelaic acid and tretinoin appear credible. The subtle mention and eventual attribution to 'Skan' through the bio link creates a native promotion that feels like genuine advice rather than a direct advertisement.

Summary

The creator shares a skincare tip, recommending azelaic acid and tretinoin for achieving 'glass skin', emphasizing that these ingredients have been used by dermatologists for years. The video concludes with a thank you to 'Skan', implying it's the product or service being promoted.

Structure

1Introduction to glass skin ingredients
2Explanation of ingredient longevity
3Attribution to 'Skan'

Original caption

my holy grail routine #skintok #beautytips #skincare #clearskin #GlowUp

More from @nicoleskincorner

Product placement

skan: ACTS - the video is about skincare and the creator is applying a product, implying it's part of a routine to achieve 'glass skin'. The creator thanks 'skan' at the end, suggesting it's the product being used or recommended. Removing it would change the context of the skincare advice. azelaic acid and tretinoin: APPEARS - these are mentioned as ingredients for glass skin, but are not presented as specific products being acted upon or demonstrated. Removing them would change the specific advice given, but not the core action of the video.

On-screen text

if you want glass skin, you need azelaic acid and tretinoin not because it's "trendy" because derms have been using it for YEARS and y'all have finally caught on thank you skan

Transcript

I think about it all the time what I've been doing with my life