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20.3Silent UGCResult / Flex hookEducation
Hook
2 month milestone
@ceciliaaa0524
8.1K followers · usually 2.1K views a post
Views
42.6K
Likes
670
Comments
12
Shares
79
View velocity
+2.8K views over 5.8d · ~494/day · 5 observations
Why it worked
The video taps into the relatable and heartwarming trend of documenting baby milestones, using popular visual cues and a trending audio to increase engagement.
Summary
A mother prepares her baby for a two-month milestone photoshoot. She lays out a baby outfit with a Dr. Pepper logo and a "two months" sign before dressing the baby and taking photos.
Structure
- 1Preparing the bed and props
- 2Showing the baby outfit
- 3Showing the "two months" sign
- 4Dressing the baby
- 5Taking photos of the baby
Product placement
Dr Pepper (appears as a logo on a baby onesie; it is part of the design and does not affect the video's narrative. Removing it would not change what happens in the video.)
On-screen text
2 month milestone
Original caption
Can’t believe my babygirl it’s two months already 🥺.. future Dr.Pepper lover 😆🙈🥤 . . . . . #babymilestones #photoshoot #drpepper #2monthsold #momtok
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