This video likely worked because it presented a novel and potentially useful cleaning hack using common household items. The "DIY" aspect and the satisfying visual of creating a custom cleaning product would have appealed to viewers interested in cleaning tips and life hacks.
Summary
The video shows a DIY cleaning hack. It starts with a person cutting up sponges and adding baking soda and dish soap to them, then adding laundry fragrance booster. The final product is a small, scented cleaning puck.
Structure
1Cutting sponges
2Adding baking soda and dish soap
3Adding laundry fragrance booster
4Mixing ingredients
5Placing in a plant pot
Original caption
I wish I knew about this before. #cleaninghacks #cleaningtiktok #CleanTok #cleaning #clean
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Product placement
Dawn dish soap ACTS - it is used as a cleaning agent. Removing it would change the cleaning process. Ajax dish soap ACTS - it is used as a cleaning agent. Removing it would change the cleaning process. Homebright Laundry Fragrance Booster ACTS - it is added to the cleaning mixture. Removing it would change the cleaning process.