The video cleverly uses a trending topic (football match) to deliver a marketing message for an e-commerce platform. The unexpected juxtaposition and the 'insider knowledge' framing make the promotion engaging and memorable.
Summary
The video shows a water bottle with information about Tiendanube, an e-commerce platform, presented in a way that suggests it's a useful tool for businesses. The creator humorously connects it to a football match, implying that knowing about Tiendanube is like having insider information.
Structure
1Introduction of the water bottle with text
2Close-up on the Tiendanube branding and benefits
3Creator's commentary on the bottle's content
4
Original caption
¿Así que esta era la botella que tenía el arquero inglés? 👀 El 10 dice que es buena datita. #argentina🇦🇷 #tiendanube
More from @tiendanube.arg
More breakout videos from this creator.
Humorous connection to a football match
5Concluding remark about the bottle's usefulness
Product placement
Tiendanube: It is a platform that helps solve problems and improve sales for e-commerce businesses. It ACTS as the subject of the video, as its interface is shown and its benefits are discussed. Removing it would fundamentally change the video's purpose. FIFA: It APPEARS as a logo on the players' jerseys. Removing it would not change what happens in the video. TyC Sports: It APPEARS as a logo on the players' jerseys. Removing it would not change what happens in the video. Adidas: It APPEARS as a logo on the players' jerseys. Removing it would not change what happens in the video. Argentina National Football Team: It APPEARS as a logo on the players' jerseys. Removing it would not change what happens in the video.
On-screen text
EL ARQUERO INGLES
SABIA COSAS
Transcript
Atentos esta imagen, mira, no. Siguen. Mira qué bárbaro. La botellita de la. ¿Vos decís? ¿Te acuerdas de la botella del arquero alemán?