If you're a girl from Toronto, definitely stop scrolling.

@vesariathletica

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Promoted product

VESARI

Shop VESARI luxury activewear with elevated designs crafted in small batches from premium fabrics, exclusively designed in Toronto. Discover unique, versatile sets that sculpt, support, and move seamlessly with you, delivering comfort, performance, and timeless style from studio to street.

2 videos

Why it worked

The video leverages a strong local connection ('Toronto Girls') and creates a sense of community and FOMO (fear of missing out) by highlighting the success of a previous event and encouraging social sharing through tagging friends.

Summary

The creator, Amanda, owner of the activewear brand Vesari, announces an upcoming summer pop-up event in Toronto. The event will feature a summer sale and other vendors, and she encourages viewers to tag their friends to attend.

Free account

Transcript, structure and on-screen text

5 beats, a 148-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

Original caption

🤍🎀 TORONTO POP-UP🩰🧸 This Saturday July 18th grab your besties and come see us at the Well for our first summer pop-up! Join us for our summer sale and the rest of the amazing market vendors! Tag your bestie that you’re bringing and we can’t wait to see you guys there! #popup #torontogirls #torontogirlies #activewear #torontopopup