living in new york city i wear at least 3 outfits per day

@victoriahiegel

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SoundTikTok sound · original sound - victoriahiegel

Promoted product

Aerie

Aerie is a brand of clothing that offers items such as bras, leggings, tops, bikinis, shorts, pants, and dresses.

16 videos8 creators

Why it worked

The video taps into the relatable experience of needing multiple outfits in a fast-paced city like New York, offering practical and stylish solutions. The creator's enthusiastic presentation and clear descriptions of comfort and versatility make the outfits aspirational yet achievable.

Summary

The creator showcases three outfits she wore in a single day in New York City, highlighting comfort and style. She features a blue striped set from Aerie, a pink striped tank top with shorts, and a light blue maxi dress, emphasizing their versatility and suitability for different occasions.

Structure

1Introduction about outfit changes in NYC
2Outfit 1: Blue striped set from Aerie
3Outfit 2: Pink striped tank and shorts
4

Original caption

the last outfit is my fav <3 links in bio @aerie #AeriePartner #aeriereal

More from @victoriahiegel

Product placement

Aerie (clothing brand): ACTS - the creator wears an outfit from Aerie and mentions it is from Aerie. Removing it would change the content of the video as it's a fashion showcase. Aerie Partner (sponsorship tag): APPEARS - indicates a partnership, does not change video content. aerie real (hashtag): APPEARS - hashtag, does not change video content. Longchamp (handbag brand): ACTS - the creator holds a Longchamp handbag. Removing it would change the visual presentation of the outfit.

Call to action

links in bio @aerie

On-screen text

living in new york city i wear at least 3 outfits per day

Transcript

Living in New York City, I wear at least 3 outfits per day. So this is everything that I wore today, starting with this blue stripe set from Aerie. I love the cut of the top and I love how comfortable this is. It's really soft, really lightweight, so even though it's 80 degrees outside, I'm not too hot. And I've gotten countless compliments every single time I've worn this. All right, this is outfit number two. I'm heading to get coffee with a few of my friends. I just needed something where I could be active but still look really cute and put together. It's giving kind of a retro, athleisure vibe. Now I'm heading to dinner. This is my third outfit of the day, also from Aerie. It's this light blue dress that I feel like would look good on anyone. It's so comfortable and I'm going to be sitting down at dinner. So I love that it's a material that won't wrinkle, but also something that I can easily walk to dinner in. So if you're looking for something to throw in your suitcase for vacation, I would highly recommend because you can also fold this into a skirt and wear it really cute little outfit.