Why it worked
The video uses a relatable "behind-the-scenes" glimpse into a professional photoshoot, highlighting the value of on-set efficiency which resonates with other creatives and clients.
Summary
A photographer demonstrates the efficiency of fixing issues on set during a photoshoot. The video highlights that minor adjustments on set save significant time in post-production.
Structure
- 1Setting the scene: photoshoot in progress
- 2On-screen text about time efficiency
- 3Model posing
- 4Photographer adjusting hair
- 5Call to action for photography services
Product placement
Canon USA: it APPEARS as a watermark on the camera body. Removing it would not change what happens in the video.
Godox Lighting: it APPEARS as a watermark on the lighting equipment. Removing it would not change what happens in the video.
Tether Tools: it APPEARS as a watermark on the tethering cable. Removing it would not change what happens in the video.
Call to action
DM to get me behind the lens
On-screen text
Ten seconds to fix it on set.
Two hours to fix it in post.