Overshot — find the TikToks breaking out, and what they're selling

Loading video…

This is MIYAVI‘s Double Swords Showcase in Hong Kong! 🇭🇰

@donnermusic_official

530.4K followers · usually 19.5K views a post

Views

2.7M

Likes

1.4K

Comments

Selling · Other Product

Donner Music https://linktr.ee/donnermusic_tiktok ↗

Why it worked

The video leverages the popularity of a known artist (MIYAVI) performing with specific branded products, creating an aspirational connection for viewers interested in music gear and performance. The inclusion of audience reactions adds to the event's excitement and perceived value.

Summary

This video showcases a performance by MIYAVI at the Double Swords Showcase in Hong Kong, highlighting the use of Donner Music's Double Swords effects pedal and HUSH X LIVE PRO guitar. The performance demonstrates various tones and techniques, celebrating the shared memories created.

Structure

1Performance begins with MIYAVI playing guitar and singing.
2On-screen text details effects pedal features.
3Audience reacts enthusiastically.
4MIYAVI continues to perform with energy.
5Donner Music logo appears at the end.

Product placement

Donner Music (ACTS - the video is a showcase of their products, and the creator is using them to perform. Removing Donner Music would change the context of the video as it is a product demonstration.) MIYAVI (ACTS - he is the performer using the products. Removing him would change the video as he is the subject of the showcase.) HUSH X LIVE PRO (ACTS - this is a guitar used by MIYAVI. Removing it would change the video as it is a product being demonstrated.) Double Swords effects pedal (ACTS - this is an effects pedal used by MIYAVI. Removing it would change the video as it is a product being demonstrated.) Marshall (APPEARS - amplifier visible in the background. Removing it would not change what happens in the video.) Yamaha (APPEARS - drum kit visible in the background. Removing it would not change what happens in the video.)

Original caption

This is MIYAVI‘s Double Swords Showcase in Hong Kong! 🇭🇰It's been a month since the Double Swords showcase in Hong Kong! Let's relive that unforgettable night! Thank you to Miyavi for giving us the explosive performances and sharing various tones and tuning techniques for the Double Swords effects pedal and the HUSH X LIVE PRO guitar, creating wonderful shared memories for all of us. One set, two top-of-the-line effects pedals: ✅ DIMENSION WEAVER→ Avant-garde spatial tone, one-click activation ✅ RAGE BREAKER→ MIYAVI's signature intense visual distortion MIYAVI, as creative director, was deeply involved in tuning the tone. Born for the top stage. DIMENSION WEAVER and RAGE BREAKER are now available. The complete Double Swords effects set can be experienced on the official website. #Donner #MIYAVI #DoubleSwords #EffectsPedals #HUSHXLIVEPRO #ElectricGuitar #Miyavi #musicgear