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The video taps into the emotional significance of wedding photos and the desire for personalized, memorable keepsakes. The visual appeal of glitter and the satisfying process of embellishment likely contributed to its shareability.

Summary

The video shows a group of bridesmaids posing for a photo. The creator then applies glitter to the photo, making it sparkle. The text overlay indicates this is a custom sparkle photo for each bridesmaid.

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Transcript, structure and on-screen text

4 beats and 3 lines of on-screen text — the parts you need to write your own version.

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Original caption

When each bridesmaid gets a blinged-out photo but the bride is still the star. #bridesmaid #glitter #photo #weddingday #personalizedgift

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Why it worked

Summary

Transcript, structure and on-screen text

Original caption

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