Why it worked
The video likely performed well due to its silent, aesthetic GRWM format which appeals to viewers seeking relaxing or visually pleasing content. The "after 5 hours" timestamp suggests product longevity, a key concern for makeup users, making it informative and relatable.
Summary
The video shows a "get ready with me" (GRWM) makeup routine performed silently. The creator applies various makeup products including primer, foundation, blush, eyeshadow, mascara, lip liner, and lip gloss, using brushes and sponges. The video concludes with a shot of the creator's makeup after 5 hours, implying the products have good longevity.