Promoted product
Salted Honey Cinnamon Shaken Espresso
Why it worked
The video uses visually appealing ingredients and a satisfying process to create a desirable drink. The "no coffee syrups needed" hook and the aesthetically pleasing final product likely contributed to its engagement.
Summary
The video shows how to make a Salted Honey Cinnamon Shaken Espresso. It begins by showing the finished drink, then details the ingredients and steps for making it, including adding honey, cinnamon, salt, espresso, and milk over ice.
Structure
- 1Show finished drink
- 2Add honey, cinnamon, salt to jar
- 3Add espresso and ice
- 4Shake and pour into glass
- 5Add milk
- 6Stir and enjoy
Product placement
Maldon Sea Salt Flakes: it is used as an ingredient in the coffee. Removing it would change the recipe. It merely appears as a box being opened and sprinkled into the jar.
Milk carton (brand not visible): it is used as an ingredient in the coffee. Removing it would change the recipe. It merely appears as a carton being poured from.
Espresso (brand not visible): it is used as an ingredient in the coffee. Removing it would change the recipe. It is poured from a small pitcher.
Honey (brand not visible): it is used as an ingredient in the coffee. Removing it would change the recipe. It is poured from a bottle.
Cinnamon (brand not visible): it is used as an ingredient in the coffee. Removing it would change the recipe. It is sprinkled from a shaker.