Why it worked
The video uses a relatable "relatable" meme format to introduce a product, making it feel less like an advertisement and more like organic content. The visual appeal of the drink preparation also contributes to its shareability.
Summary
The creator opens a refrigerator and takes out a bottle of Starbucks Strawberry Acai Refresher. They then proceed to make a drink by adding ice, strawberries, and dragon fruit to a glass, before pouring the Starbucks Refresher into the glass and garnishing it with strawberries.