SONY

@supersaf

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Promoted product

Sony BRAVIA 9 II

Why it worked

The video leverages the satisfying ASMR aspect of unboxing a large, premium product. The visual process of carefully setting up the TV, combined with the clear branding, creates an engaging and implicitly promotional piece of content.

Summary

The video shows the unboxing and setup of a large Sony BRAVIA 9 II television. Two people carefully remove the TV from its box, assemble its stand, and place it on a media console.

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Transcript, structure and on-screen text

5 beats and 7 lines of on-screen text — the parts you need to write your own version.

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Original caption

All set to watch the Final! Unboxing the 85" Sony BRAVIA 9 II featuring independently driven RGB LEDs, a new unique anti-glare and reflection screen, and a next-generation theatre system - Ad 😍 #asmr #loop #sonybravia9ii #unboxing #supersaf