cozy girl morning diary

@dearautumnm

6.0K followers · usually 4.4K views a post

Views

93.9K

Likes

26.4K

Comments

94

Shares

646

SoundTikTok sound · original sound - sloow.wzx

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

31 videos26 creators

Why it worked

The video taps into the popular 'cozy aesthetic' trend, showcasing a relatable and aspirational morning routine with aesthetically pleasing products. The native mention of skincare products within a lifestyle vlog format makes it feel authentic and less like a direct advertisement.

Summary

The video shows a cozy morning routine, starting with making coffee and then applying skincare products. It transitions to showing a lit candle and then a close-up of the skincare products being used.

Structure

1Making coffee
2Applying skincare
3Lighting a candle
4

Original caption

morning diary of a a cozy girl 🌧️🧸 #fall #cozy #morningroutine #videodiary #fallaesthetic

More from @dearautumnm

Product placement

Nespresso (coffee machine): It brews coffee. It appears in the video. Removing it would change the visual. Gilmore Girls (TV show): It is being watched on a tablet. It appears in the video. Removing it would not change what happens in the video. Cheerios (cereal): It is being poured into a drink. It appears in the video. Removing it would not change what happens in the video. Rhode (skincare): It is a skincare product being applied. It appears in the video. Removing it would change what happens in the video. Summer Fridays (skincare): It is a skincare product being applied. It appears in the video. Removing it would change what happens in the video. Mediheal (skincare): It is a skincare product being applied. It appears in the video. Removing it would change what happens in the video. Bath & Body Works (candle): It is a candle that is lit. It appears in the video. Removing it would not change what happens in the video.