It is Christmas in July! 🎅🏼

@liu_journal

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SoundTikTok sound · Christmas

Promoted product

Stamperia White Christmas collection

Why it worked

The video taps into the popular craft and journaling niche with a visually appealing, seasonal theme. The use of a discount code and clear call to action for specific shops encourages immediate purchase, while the creator's engaging personality and demonstration of a complete project make it aspirational and instructional.

Summary

The video demonstrates how to create a winter-themed journal page using the Stamperia White Christmas paper collection. The creator applies ink and cream paste through stencils, cuts out decorative elements, and assembles them into a layered design featuring polar bears and Christmas ornaments.

Structure

1Masking and inking the background paper
2Applying cream paste through a stencil
3Cutting and layering patterned paper elements
4Adding embellishments like lace and ornaments

Original caption

It is Christmas in July! 🎅🏼 This month @Stamperia Stamperia launched their Christmas collections and they are all beautiful! 😍 I will start showing you the White Christmas by @cristina radovan . A super sweet and cozy collection. What I like most in this collection are the cute animals in it. How cute is the polar bear family?!🐻‍❄️ Absolutely adorable! 🔗You can find this and the other new Stamperia collections on @violacraftshop and with the code “LIU10” you get 10% discount on your orders at the checkout 🔗If you are not in the EU please check my partner stores linked in my bio. I wish you all a great weekend! 🌹🌹 . . . . . . . . . . . . . . #journalspread #craft #mixedmedia #artjournal #foryoupagе

More from @liu_journal

Product placement

Stamperia MixMEDIAart Cream Paste: ACTS - used to apply a white paste through a stencil to create a raised design on paper. Removing it would change the visual texture of the paper. Stamperia White Christmas collection: APPEARS - the name of a paper collection used for crafting. Removing it would not change what happens in the video. Viola Craft Shop: APPEARS - a store where the Stamperia products can be purchased. Removing it would not change what happens in the video. Cristina Radoan: APPEARS - the artist credited for the White Christmas collection. Removing it would not change what happens in the video.

Call to action

You can find this and the other new Stamperia collections on @violacraftshop and with the code “LIU10” you get 10% discount on your orders

On-screen text

reminder LIFE IS WHAT YOU MAKE IT it's creative brave within

Transcript

It is Christmas in July! 🎅🏼 This month @Stamperia Stamperia launched their Christmas collections and they are all beautiful! 😍 I will start showing you the White Christmas by @cristina radovan . A super sweet and cozy collection. What I like most in this collection are the cute animals in it. How cute is the polar bear family?!🐻‍❄️ Absolutely adorable! 🔗You can find this and the other new Stamperia collections on @violacraftshop and with the code “LIU10” you get 10% discount on your orders