This is where it all begins

@aromatix.neeb

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Why it worked

The video leverages the exotic and romanticized location of Grasse, France, known as the perfume capital, to create an aspirational narrative around a luxury product. The visual of the rose harvest and the explanation of the labor-intensive process behind the perfume create intrigue and perceived value.

Summary

The video showcases the process of creating perfume from roses in Grasse, France. It highlights the large quantity of roses needed to produce a small amount of essential oil, emphasizing the value and origin of the fragrance.

Structure

1Introduction to Grasse, France and the rose harvest
2Meeting the perfumer, Isabelle
3Describing the scent profile of the rose
4Explaining the quantity of roses needed for essential oil
5Concluding the segment with thanks

Product placement

Rose: a flower used to create perfume. Removing it would change the video. ACTS. IFF: a company that develops ingredients for the fragrance industry. It is mentioned as the employer of Isabelle. APPEARS. Removing it would not change what happens in the video. Shoparomatix.com: a website selling perfumes. It is mentioned in the creator's bio link and is the destination for purchasing the product. ACTS. Removing it would mean the viewer cannot purchase the product.

Original caption

RŌza October 7 #aromatix #roza #frenchavenue

More from @aromatix.neeb

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On-screen text

Grasse, France ISABELLE R&D PERFUMER / IFF

Transcript

This is where it all begins. Rose de Mai, center of Folia. Here with the wonderful R&D Perfumer, Isabelle. It's fresh, crisp and green, and this is our creation. Something very fresh, something very peppery, very fizzy, almost. And this is the ingredient. You must have, if you want to have this odor. How many of these does it take to make one of these? This is the secret. You have 4 tons of these product, of this flower, you can have 1 kilogram of essential oil. We're here in Grasse, France. Thank you so much, Isabelle, and IFF.