Is that fake?

@aromatix.neeb

320.7K followers · usually 30.3K views a post

Views

788.4K

Likes

33.9K

Comments

170

Shares

706

Selling · Other Product

Paco Rabanne 1 Million shoparomatix.com ↗

Why it worked

The video taps into the curiosity surrounding rare or 'fake' luxury items, combined with a genuine and enthusiastic reaction to the product's scent, creating intrigue and relatability.

Summary

The creator questions the authenticity of a black bottle of Paco Rabanne 1 Million perfume, then proceeds to smell it and express delight at its scent, despite its potential fakeness.

Structure

1Questioning authenticity of a black 1 Million bottle
2Smelling the perfume
3Expressing strong positive reaction to the scent
4Concluding it's 'gas' regardless of authenticity

Product placement

Paco Rabanne 1 Million (perfume) - ACTS: The creator is holding and smelling the perfume, and discussing its scent. Removing it would change the video's focus. Shoparomatix.com (website) - ACTS: The creator's bio link points to this website, which is implied to be where the perfume can be purchased. Removing it would remove the direct path to purchase.

On-screen text

1 million black #aromatix #onemillion

Original caption

1 million black #aromatix #onemillion

More from @aromatix.neeb

Their other posts in the index, biggest breakout first.

Transcript

Is that fake? Is that real? That's a 1 million black. What the fuck is that? Is this legit? Is this legit? They're saying it exists but it shouldn't exist. Have you ever seen this before? No. First time. Let's see. Oh, that's fucking amazing. It kind of reminds me of like 1 million lucky but richer, more amber, more woody, some kind of fruit. Wow. Give me this. I want this. Chat, honestly, I don't care if it's fake, it's fucking gas.