Why it worked
The video uses a motivational quote overlaid on a visually interesting scene, creating intrigue and encouraging viewers to watch until the end to see the reveal of the logo.
Summary
The video opens with a quote about the best business being one that is unknown. A man is shown sitting in a cafe, looking towards a wall where a decorative clock with a large orange 'C' logo is revealed as curtains are drawn back.
Structure
- 1Opening quote about hidden businesses
- 2Man sitting in a cafe
- 3Curtains draw back to reveal a decorative clock
- 4The clock features a large orange 'C' logo
On-screen text
The best business is the one nobody knows is yours.