HAVE

@skiiiidbs

30.3K followers · usually 2.6K views a post

Views

23.2K

Likes

4.4K

Comments

15

Shares

288

SoundTikTok sound · original sound - skiiiidbs

Promoted product

Popeyes

Get access to exclusive coupons. Discover our menu and order delivery or pick up from a Popeyes near you.

9 videos9 creators

Why it worked

The video leverages the popularity of a well-known athlete and connects it to a widely recognized food brand, creating a relatable and engaging narrative around a shared experience (enjoying good food).

Summary

This video features basketball player Anthony Edwards discussing his experience with Popeyes chicken, intercut with shots of the food and the Popeyes restaurant. It concludes with a call to action to order from Popeyes.com or their app.

Structure

1Anthony Edwards talking about chicken
2Close-up of Popeyes chicken
3Popeyes storefront and employee
4More chicken shots

Original caption

BOOYAH || #anthonyedwards #popeyes #NBA #viral #fyp

More from @skiiiidbs

Product placement

Popeyes Louisiana Kitchen: ACTS - It is a restaurant chain that sells fried chicken. The video shows its food and storefront, and implies it is the source of the chicken being discussed. Removing it would change the context of the video. Popeyes: ACTS - The brand name appears on packaging and the storefront. Removing it would change the context of the video.

Call to action

Order now on Popeyes.com or in the app

On-screen text

HAVE ANT YEAH I HAD AFTER BOOYAH skitzo CHICKEN RECIPE MANY A COUPLE EVERYBODY WANT TO TRY POPEYES BACK IN THE DAY WE USED TO SIT WE DRIVE WE KEEP POPEYES LOUISIANA KITCHEN Order now on Popeyes.com or in the app

Transcript

BOOYAH skitzo CHICKEN RECIPE MANY A COUPLE EVERYBODY WANT TO TRY POPEYES BACK IN THE DAY WE USED TO SIT WE DRIVE WE KEEP POPEYES LOUISIANA KITCHEN